hello from hyderabad

A curious soul
who thinks education can fix the world.

sales & strategy across five countries — an engineer who learned to sell, now building things and writing about it.

bring a coffee, let's talk → or the short version →
Karthik Onteddu

there is a shelf of books
there are stories from the road
stay a while.

here's my why I believe access to education and knowledge is one of the easiest solutions to the world's biggest problems. the call is free. if it helped, fund a child's education, and I match it from mine. everything, transparent.

Field notes, monthly.

one honest letter a month · sales, countries, books, lessons from the field

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✦ Ask AI about me

Engineer. Salesperson. Strategist.

the same curiosity, tested in five countries. here's the path so far

next

The next chapter

hardware to software. sales to strategy. the arc continues, and I write about it as it happens

manchester, uk · 3 months

Fieldwire by Hilti

completed a three-month role at Fieldwire UK, then back home to Hyderabad. field software, up close

singapore

APAC product strategy for data centres and industries

a seven-month stint. product strategy across the APAC region

gurgaon

Large & complex customer GTM

go-to-market for the biggest, most complex accounts, and the field, always the field

hyderabad

Key account manager

key accounts up close. selling taught me what no classroom could: how people decide

bonn, germany

The strategist in training

four months inside DHL headquarters in corporate strategy. saw how decisions look from the top floor, and why the field still wins

paris & berlin

The student of business

a master's across two countries at ESCP. two languages, two systems, one realisation: context is the missing curriculum

pune · the start

The engineer

built things, fixed things, learned how products actually work before learning how they're sold. the foundation everything else stands on

read full page →

Learnings, shared.

field notes from selling, moving countries, and figuring it out. originals live here, conversations happen on linkedin

originals · field notes ✦
also on linkedin ✦

The bookshelf.

50+ books and counting. each one earns a single honest takeaway, not a review

A Guide to the Good Life

A Guide to the Good Life

William B. Irvine · Oct '26

currently reading · the takeaway lands when the last page does 📖

Unscripted

Unscripted

MJ DeMarco · Oct '26

This was a gem. Not just being a cog in the machine, but made me think how can I own the machine. And, gave some pretty cool perspective on life and values

Sex, Ecology, Spirituality

Sex, Ecology, Spirituality

Ken Wilber · Jun '26

to be finished · set aside for now, back to it soon 📖

The Defining Decade

The Defining Decade

Meg Jay · May '26

We think it's too late to change. Meg says the 20s are exactly the right age to choose your partner, lifestyle, work and happiness. Glad I read it inside mine

Spies, Lies, and Cybercrime

Spies, Lies, and Cybercrime

Eric O'Neill · Apr '26

Wow, scary how vulnerable we all are in this online world. Big fan of Bitwarden after this!

Leonardo Da Vinci

Leonardo Da Vinci

Walter Isaacson · Mar '26

One of my absolute favourite picks! Engineer, architect, artist, surgeon... the list goes on. Proof of how far curiosity and flow state can push one human. Anything is possible

Million Dollar Weekend

Million Dollar Weekend

Noah Kagan · Feb '26

Main idea: find a paying customer, take a deposit, then start building. Your idea gets validated, accountability gets created, and Action > Idea stops being a quote

Show Your Work!

Show Your Work!

Austin Kleon · Jan '26

Quick read. Core takeaway: why are you hiding work you've already put the effort into? Push it into the world. Build credibility, trust and an audience

The World Atlas of Coffee

The World Atlas of Coffee

James Hoffmann · Dec '25

Singapore and my curiosity got the best of me. One weekend, cover to cover, just to understand what coffee people are actually into. Learned an Americano is just espresso with hot water, named for the Americans in Italy who kept asking for it that way

The World for Sale

The World for Sale

Javier Blas · Nov '25

Crazy read! Loved every page. The earth's resources are traded daily behind closed doors by people most of us have never heard of, quietly steering the geopolitics of the world. HIGHLY RECOMMENDED!

The Four Agreements

The Four Agreements

Don Miguel Ruiz · Nov '25

still re-reading my notes on this one - the takeaway is coming

Culture Map

Culture Map

Erin Meyer · Jun '25

We're all more or less the same humans everywhere. What makes us unique is culture and its nuances. Essential for anyone planning a global career and leading global teams. Someone like me

The Wealth Money Can't Buy

The Wealth Money Can't Buy

Robin Sharma · Jun '25

A good weekend read. The teachings may feel obvious, but it's a solid collection of what actually makes a human the richest in life

How to Know a Person

How to Know a Person

David Brooks · Dec '24

Look deeper at people. Make them feel heard, make them included. And don't wait for the right moment to know someone better. Every person has a story to tell. I always try to know that story

Taxtopia

Taxtopia

The Rebel Accountant · Sept '24

Curiosity about how taxation works led me here, and boy, was I shocked and left in awe. Taxes stay complex and jargon-filled for a reason: if everyone understood and started asking questions, the world's gonna be a mayhem

101 Essays That Will Change The Way You Think

101 Essays That Will Change The Way You Think

Brianna Wiest · Apr '24

Another gem. Biggest takeaway: most of our suffering comes not from our circumstances, but from the way we've been taught to interpret them

The Psychology of Money

The Psychology of Money

Morgan Housel · Nov '23

It's the small decisions and the discipline that keep people broke, or quietly build them

Night

Night

Elie Wiesel · Sept '23

Reinforced the power of hope for survival, and to cherish the life I've been gifted. Death is destined for every one of us, but only a few muster the courage to make the most of it

Becoming Better Grownups

Becoming Better Grownups

Brad Montague · Feb '23

Don't let the mundaneness of adult life get to me. Keep the curiosity of a kid: take risks, see more of the world, appreciate the little things

Meditations

Meditations

Marcus Aurelius · Mar '22

My Bible. My most recommended book, period. The private ruminations of the most powerful man of his time, never meant to be published. Every excuse for vice was available to him, and he chose purpose over everything. Memento mori: remember death

Man's Search For Meaning

Man's Search For Meaning

Viktor E. Frankl · Jun '20

One of the books that changed my life. The suffering I used to complain about was nothing compared to what people endured in the Holocaust. And still, hope survived. My condolences to every soul who lived those times. My whole POV on life changed after this

Steve Jobs

Steve Jobs

Walter Isaacson · Jun '20

Invention, I learned, isn't only a matter of technical skill. The real magic happens where engineering meets creativity, taste and art. That intersection is exactly where Jobs chose to stand

Elon Musk

Elon Musk

Ashlee Vance · Feb '20

The lesson that stuck: find something you're genuinely passionate about, hold a vision bigger than feels reasonable, and push yourself past every limit to reach it, no matter what it takes

Flow

Flow

Mihaly Csikszentmihalyi · Dec '19

still re-reading my notes on this one - the takeaway is coming

Can't Hurt Me

Can't Hurt Me

David Goggins · Nov '19

Helped me push myself harder, in personal life and professional life alike

Cosmos

Cosmos

Carl Sagan · Oct '19

Made me fall in love with space. Cosmic insignificance: race, colour, religion, caste, all man-made. We're not that significant in this vast universe anyway, so take more risks and explore

The Kite Runner

The Kite Runner

Khaled Hosseini · Aug '19

The book that instilled in my teenage world the idea of seeing more of it. Go travel

Deep Work

Deep Work

Cal Newport · Oct '18

My first step into conscious digital consumption. The algorithms are not your friends, and the ability to FOCUS is what will set one apart

Quiet

Quiet

Susan Cain · Apr '18

One of the books that changed my life, found at exactly the right time. Late teens, still trying to understand myself and my personality. That's where I met the word ambivert. I guess I am one

Sapiens

Sapiens

Yuval Noah Harari · Mar '18

Came into my life right when I was asking the existential questions: who am I? why are we here? Sure, I'm here today, but how did we get here? Our lifespans are a blink against Earth's origins

Thinking, Fast and Slow

Thinking, Fast and Slow

Daniel Kahneman · Feb '18

This book rewired my brain, how I perceive the world and every interaction in it. It exposed how vulnerable our minds are to bias. I now consciously catch myself, daily

Atomic Habits

Atomic Habits

James Clear · Jan '18

The power of consistency. Small actions, compounding over time

Get Smart!

Get Smart!

Brian Tracy · Nov '17

My first ever book! Found by pure chance, back when I didn't even know how a library worked. It opened my mind to endless possibilities. And teenage me believed every single word

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My toolkit.

the apps I actually use and recommend. the few that earned a permanent spot on my home screen

health & training ✦
money ✦
mind · learn, read, reflect ✦
work & play ✦

these are the tools I lean on. want to talk stacks, careers, or moving countries? let's connect →

read full page →

AI Corner.

engineer turned salesperson, I still build the tools I wish existed. one I'm actually proud of, below.

Let's talk.

I'm open to conversations that go somewhere. pick the one that fits

Before you book

I've worked in enterprise sales and field operations across five countries, from factory floors to boardrooms. These conversations come from what I've learned doing the work, not from a script.

I'm open to

if a call helped, a small optional contribution sponsors a child's education, and I match it one-for-one.🫖 buy me a chai